Identity Design for a real estate agency based in Fremont, CA.
Target demographic includes middle to high-income homeowners seeking luxury, single-family homes in the East Bay.
Logo treatment combines the sharp cuts of gemstones with the regality of a laurel wreath.
An abstracted house is formed in the center negative space.
Red is used to symbolize good fortune and luck, regarded as an auspicious color by the primarily Chinese customer base.